You already have an excellent idea for your startup; you have drafted a plan and already identified a potential customer base. Now it’s time to think of a business name to differentiate your brand.
Your business name should quickly grab the attention of anyone who comes across it. It should be memorable, and most importantly, the name should tell a story about your brand’s purpose and vision.
Discover how to come up with a good business name.
6 Tips to Develop an Effective Business Name in 2023
1. Focus on Originality
Be different and come up with a name that will force viewers to sit up and notice your brand rather than look down and forget your existence. You can quickly develop a unique brand name by brainstorming ideas.
Conduct online keyword research to get insight into keywords related to your business. Luckily, you have tons of keyword tools to help you find inspiration for your brand name.
You may also consult hard copy books such as novels for inspiration. Get books that resonate with your business to avoid developing names that don’t match your business.
You may also use acronyms rather than your full names to create easy-to-remember names. While at this, ensure your name conveys a meaning that relates to your business.
Take the BBC, for example. The acronym stands for British Broadcasting Corporation to show that the brand offers broadcasting services.
Most importantly, make the name unique but exciting at the same time.
2. Using a Business Name Generator
There are many aspects to consider when developing a brand name, from originality to memorability and patenting potential.
This is where a business name generator comes in to take the weight off your shoulder by providing thousands of suggestions for inspiration.
Many web building platforms such as Wix provide their users with a brand generator as a brainstorming tool since it offers exposure to new words and terms that can assist businesses aiming to differentiate themselves from their competitors.
A professional brand name generator will offer unique and catchy ideas that you wouldn’t usually think of yourself.
The tool will also create names using varying strategies like combinations, incorporating life events, and alliteration.
While also introducing strong keywords in terms of SEO ranking to help you develop names that will help your business rank better on search engines.
3. Create Room for Growth
The perfect business name should not limit your business growth. Selecting a narrow name may cause issues down the road when your business wants to expand.
For instance, suppose your business deals with male fashion. But you feel that you might crack the female marker in the future. Selecting a name with a male aspect wouldn’t do you much good.
The secret to future-proof your name is to think about your brand’s story and values. Think of aspects that differentiate you from your competitors. Pay attention to your offering.
If you are a product-based business, you can add your product in the name as a suffix. Also, be reflective on how others would describe your business.
What feelings do you wish to evoke in your clients? Does the feeling trigger any adjectives? If so, then you can apply the adjectives when developing a name.
4. Make the Name Lovable
Your name should excite your customers and instil a sense of confidence about the essence of your brand and what you can provide.
You should invest time and effort in the brainstorming process to mull over the names before choosing the winning brand name.
A good business name should:
- Evoke feelings
- Sound good, both to you and the customers
- Incorporate Symbols
Another trick to developing a unique business name is to use symbols and elements. But avoid overusing the name as that could take the professional aspect of your brand away.
The name should be natural and easy to remember. For example, you could choose a name like Boss-man Fashionista!
5. Leverage Foreign Words
You can incorporate non-native words to make your business exotic. If you intend to open a tea shop, you can search the Japanese name for tea and use it as a suffix.
Similarly, if you want to start a beauty shop, you can use the French or Latin name for beauty for your business name.
6. Make the Name Available
At this point, you have already selected the perfect business name; now, it’s time to take action and make the name available.
First, ensure that no other business has the same name as yours. After confirming its uniqueness, you can secure a matching domain name and even apply for a trademark.
You can then use the name on your social media platforms, including Facebook and Instagram, to expand your reach.
Creating a business name with the help of a business name generator tool gives you a chance to differentiate your brand, making it easier to promote it to the world.
The above tips should do the trick.